Simple systems for complex problems.

The problem that has been lying around for years — bought tools that didn't cut it, a homegrown solution your best people keep alive — becomes a simple, working system that doesn't need you to keep it running. Twelve in production across nine industries; the same workshop now builds our own ventures.

  • 12
    Systems built
  • 9
    Industries
  • 30+
    Projects

Software a business actually runs on — used daily, operated, maintained. Not a prototype, not a deck.

What we're building now.

leancodes is the workshop behind a growing portfolio of products. Same engine, same people, different markets.

In production

loopinleads

The marketing platform that owns everything before the first booked call: find the right people, earn trust with content, sense the smallest buying signal, react — and learn from what worked.

B2B SaaS · Go · React

loopinleads.com →
Built

aiboard

An actionable intelligence board. KPI thresholds become alerts, alerts become recommendations, accepted recommendations become tracked work — with the status flowing back automatically.

Go · Next.js · PostgreSQL

Ask us for a look →
In development

ai-coding-factory

Idea in, hosted MVP out. An agent pipeline that turns a scoped idea into a working web product — interface, database, backend, deployment — in days instead of quarters.

Agent pipeline · hosted delivery

In the workshop

More ventures are in the workshop. A product appears on this page when someone other than us can use it.

Systems we've already built.

Our references are the systems, not the logos. Every one of these went into production and was used daily by the people it was built for.

  • Marketing platform

    Healthcare

  • Social gamification platform

    Social media

  • Group booking tool

    Hospitality · B2B

  • Product management

    Media

  • Automated documentation

    Construction

  • Staff scheduling

    Construction

  • Cohort management

    Construction

  • Train scheduling information service

    Logistics

  • API database hub

    Marketing

  • Business KPI dashboard

    Marketing

  • Conversation analysis

    Academia

  • Robotic development kit

    Robotics

From one-person planning offices to organisations with several thousand employees. Most were built under agreements that don't allow us to name the client — the system does the talking.

Three of them, in detail.

Same pattern every time: a business problem that spreadsheets and bought tools had stopped solving.

Train scheduling information service

Logistics · rail

The problem

The service delivering schedule information ran as one monolith on a cloud stack whose bill grew faster than the traffic it served.

What we built

The architecture for a rebuild as Go microservices: the information service split into parts that scale independently, each doing one job.

What it changed

The cloud costs dropped by a factor of ten at the same service level for a project with over 150 people working on actively.

Automated documentation

Construction

The problem

Site reality is captured on paper and in photos, then retyped into reports in the office. By the time the documentation is complete, it is weeks old and nobody trusts it.

What we built

One documentation system, rolled out across five construction companies — from a one-person planning office to a 200-person contractor. What is recorded on site becomes the report, without a second entry.

What it changed

The same core carried company sizes two orders of magnitude apart — the proof that it was built as a system, not as five bespoke tools.

API database hub & KPI dashboard

Marketing · healthcare · media rights

The problem

Campaign numbers lived in a dozen tools. Every report was assembled by hand, and each one told a slightly different story.

What we built

A hub that pulls channel and campaign data through APIs into one queryable store — with the KPI dashboard for management on top of it.

What it changed

Deployed for six organisations across marketing, healthcare and media rights: same hub, different sources, one set of numbers per house.

How we build.

Four moves. No discovery theatre, no hand-off to a delivery team you've never met.

  1. 01

    Scope

    We cut the idea down to the smallest system that carries the real load. What stays out is written down as clearly as what goes in.

  2. 02

    Build

    A small senior team with an AI-assisted build pipeline: interface, database, backend, deployment. Weekly working software instead of status reports.

  3. 03

    Run

    Hosted, monitored, iterated with the people using it. A system nobody operates is still a prototype.

  4. 04

    Hand over

    You own the code, the data and the infrastructure. European hosting, GDPR by default, no lock-in to us.

Who's behind it.

leancodes GmbH, founded in 2018. A builder's shop, not a consultancy: the people who design the system are the people who ship and run it.

Nils Roeder, founder of leancodes

The founder

Nils Roeder

Builder, founder, managing director of leancodes GmbH

Nils studied artificial intelligence at the University of Edinburgh and went straight into building companies — several across Europe, as managing director or head of engineering.

Two decades of software projects across industries taught him where complexity starts destroying value instead of creating it: when tools get bought before the system underneath them is understood.

He founded leancodes in 2018 to do it the other way round — build the system first, and build it so the people who use it stay in control of it.

Today that same engine runs on our own products: the team that shipped systems for others now builds the ventures in this portfolio — and takes on outside systems when the problem fits.

Who we build for.

We take on few outside systems, so it's worth being direct about the fit.

A good fit if:

  • You're the owner — or the one manager who carries the responsibility — and you can say yes yourself.
  • You've already burned time and money: bought tools that didn't cut it, or grew your own solution until maintaining it started eating your best people.
  • You need a system your business runs on — operations, scheduling, data, a platform — not a website.
  • You want one team that owns scope, build and operation end to end.
  • You'd rather see a working slice in weeks than a specification in months.
  • You want to own your code, your data and your hosting.

Not a fit if:

  • You're looking for developers by the hour to fill a team.
  • You need a marketing site or a design-only project.
  • Buying runs through procurement and committee — we work with the person who can decide.
  • The system is meant to replace a decision nobody has made yet.

Questions we get.

Are you a product company or an agency?

Both, deliberately. leancodes builds and operates its own ventures, and the same team takes on outside systems when the problem fits. What we learn on one side pays off on the other.

Why don't you name your clients?

Most of these systems were built under agreements that don't allow it. A logo also says very little about what was actually built — the system, the industry and the scale say more.

How fast can you ship?

First working slice in weeks, not quarters. How long the full system takes depends on scope — and we'd rather cut scope than stretch the timeline.

What do you build with?

Go, PostgreSQL, React and Next.js, Flutter for mobile, hosted in Europe. Boring, well-understood tools — plus an AI-assisted build pipeline that makes a small senior team fast.

Do we own the result?

Yes. Code, data and infrastructure are yours. If you want us gone, you can take all of it with you — that's the point of building it properly.

Can we work with you on one of the ventures?

Write to us and say which one. Pilot users and partners are welcome; the ventures are at different stages and we'll tell you honestly where each one stands.

Two ways in.

Look at what we're building — or tell us what you need built.

See what we built

loopinleads is live, aiboard is running, ai-coding-factory is in the workshop. Start there — it says more than any pitch.

Explore the ventures →

Have a system to build

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